Theme: Origin of City
The design is to search for the origin of Shenzhen, by describing the past, present and future of the city. It shows the past original architecture look such as red-brick houses and Cement walls, and the present modern city. By comparing the past and present, it expresses Kingkey’s future perspective, enterprise mission and the original intention of constructing the city.
Kingkey’s exhibition area is with container structure. It combines the architecture styles of past and present, so as to make a new design description, telling the stories between Kingkey and the city.As Kingkey’s brand mission goes, we are making the city an altogether new aspect by reconstructing the old houses. The hour glass sculpture presents past, present and future. The vintage wooden ’King’ character inside represents the modern architecture Kingkey logo established from the past to present.
The whole design tells the remold from past to present, the city origin, Kingkey milestone, and thinking of how to rebuild.
LET’S recall the initial dream in this city, return to life nature and rebuild the future.