Year 1993: Shenzhen awed the world with astonishing pace of building. High buildings competed to the sky, for which the city won great honor and fame for SHENZHEN SPEED and PIONEERING SPIRITS. Then marked the foundation of the NEW WORLD, which immediately grew to contribute an active part in construction of the city.
Year 2015: Shenzhen has grown an international metropolis. Flourishing, fast-moving, and standing out with records in construction. However, city builders were reduced to serious reflections when people became annoyed with problems caused along over-paced urban construction, including consumption of resources, environment pollution, haze intensification, and losses in moral and cultural heritage. In the meantime, NEW WORLD Group turned its role from sole construction to city management. NEW WORLD Group believes that, as a business enterprise with the sense of missions, it shall value the speed and efficiency in city construction, sure enough, but never less the sense of duty and obligations as a city manager: obliged to emphasize on resource preservation, cultural & moral care, environment protection, and quality of life.
Year 2093: The time bearing NEW WORLD Group’s dream to be a century-glory brand business, which also exhibits NEW WORLD’s aspirations to carry on missions for the city, and to work all out for the harmonious co-existence of humans with environment, as each citizen shall turn the manager and participant in city operation.
LET THE CITY GROW MORE HARMONIOUS, AND LET LIFE BECOME MORE BEAUTIFUL.